Your website is the shop front for your business. It provides the virtual store for your business, and is often the first and last thing that people see when interacting with your brand. That is why having a good quality website is essential for increasing sales and creating leads.
But how can you improve your website, without having to redo the entire thing from scratch? Let’s take a look at some simple tips for improving your website:
Do An SEO Audit
A good SEO strategy will increase the reach of your site, ensuring that you meet more clients looking for businesses like yours, helping to strengthen awareness and ultimately elevate your online presence.
When conducting an SEO audit of your site you need to look if standard SEO practices are place such as including the necessary keywords in your site headers and meta descriptions. All your site images should also be edited, optimised and named in accordance with best SEO practices.
Check Your Site Functionality
Every now and again you need to try and use your site as a customer would. This is when you need to be brutely honest about how easy it is to navigate your website and find what you are looking for. In order to make things easier for your customers, ensure your contact details are clearly visible on all your pages and that it is easy to get in touch with your business.
Also ensure that it is clear what you offer from the get go, and make sure you include relevant imagery. Reorganising your site menu could be all you need to make things easier for your client to find. While you are busy with this process also be sure to check and fix any missing or broken links that could hinder the user experience and cause them to leave your site in frustration.
Add A Blog
Google loves websites that have a consistent stream of new, relevant information. A blog is a great way to add new, fresh content to your site without having to update your main website content regularly.
A blog allows you multiple opportunities to add different keywords to your site, while providing new ways for customers to find your brand. When writing a new blog, ensure relevant keywords are prominent, while avoid over-stuffing of keywords. Just be sure to avoid thin content or duplicate content as this can be bad for your brand.
When thinking of articles to put on your blog, think about advice, news and industry updates that are relevant to your cliental, while also allowing your brand to be seen as an expert in your field. Blogs also bring a consistent stream of traffic to your site if you focus them around relevant keywords, questions and search terms that your clients may be looking for online.
The main point of your website is to convert potential customers into sales. In order to do so ensure that you have incentives and reasons for your customers to contact you. I
f people can find your products or services cheaper elsewhere or are offered additional freebies and specials by your competitors, they are less likely to convert on your own site.