Today, most of our content consumption happens in the digital world. In order to keep up with our reliance on technology, marketing has also gone the way of digital. This shift requires that your brand has to have a presence in the digital world. In order to build a successful digital presence for your brand, you need to have a solid digital marketing strategy.
However, when you’re growing a business, this ever-changing digital landscape may quickly become an overpowering one. With a number of other responsibilities – as well as tasks – which you need to do, how are you also able to efficiently create, fine-tune, and maintain an agile digital marketing strategy?
What Is A Marketing Strategy?
It’s very important to understand how a marketing strategy is different from a digital marketing strategy before applying one or both at your company.
A marketing strategy is a plan for achieving a specific marketing-related goal (or goals) in a focused as well as achievable way. It takes into consideration what your company is doing well at the moment as well as what you’re missing regarding the objective you set, so you’re more likely to accomplish it.
What Is A Digital Marketing Strategy?
A digital marketing strategy is a progressive, actionable process which works towards attaining the digital marketing goals of your company.
Digital marketing is completed through digital marketing channels. These channels incorporate social media, digital publishing as well as paid, earned or owned media. A digital marketing strategy involves an extremely deliberate decision-making process about your digital marketing goals in addition to the most appropriate channels which will help you achieve them.
6 Steps To Building A Digital Marketing Strategy
- Build Up Your Buyer Personas
For any type marketing strategy — digital or not — it is necessary for you to know who you’re marketing to. The finest digital marketing strategies are built upon detailed buyer personas. Your first step is to create them.
- Identify Your Goals As Well As The Digital Marketing Tools You’ll Need
Your digital marketing goals should always be tied back to the underlying goals of your business.
- Assess Your Existing Digital Channels And Assets
When reviewing your current digital marketing channels and assets in order to determine what to incorporate in your strategy, it’s very helpful to first consider the big picture. This will make sure that you don’t feel exhausted or baffled, and that you still have enough energy for slot games for real money.
- Audit And Plan Your Owned Media Campaigns
At the absolute heart of digital marketing is owned media. It almost always comes in the form of content.
- Audit And Plan Your Earned Media Campaigns
Assessing your previous earned media against your current goals may help you get an idea of where to focus your time.
- Audit And Plan Your Paid Media Campaigns
This process includes much of the same process. You need to assess your existing paid media across each platform (for example, Google AdWords, Facebook, Twitter, etcetera.) to figure out what’s most likely to help you to meet your current goals.