Social media needs to be a cornerstone in the strategies that you utilise for marketing your business. From Facebook to Pinterest, as well as and every website in between, you need to put together a solid online presence to reach out to new prospects in addition to saying in touch with loyal customers. Social media marketing is a requirement in today’s digital world. However, some entrepreneurs ignore the medium almost entirely.
For some, it’s a lack of dedication, while others are concerned about the lack of measurable effects. However, small business owners who ignore social media marketing are ultimately hurting their enterprises. When an advertising channel is as far-reaching and attention-grabbing as social networking, companies shouldn’t intentionally avoid it – they should embrace it wholeheartedly.
Here’s why you shouldn’t be ignoring social media marketing.
Social Media Fosters Richer Customer Experiences
Having excellent customer service – as well as a smooth and painless customer experience – is crucial to any business. Having both means that you need to be always available for customers to get in contact with you and to put out fires.
As social media at its core is a communication channel, customers assume that they can get in touch with a representative when phoning isn’t an option (or wanted). Just as important as it is to steadily be available for customer or prospect social mentions, it as important to utilise social media to create meaningful relationships. Use your preferred social media platform to connect with customers and build loyalty with them.
Social Media Gives Unlimited Traffic
Irrespective of your niche, a massive number of your potential clients are utilising social media platforms. According to research, about 68% of American adults use Facebook. Moreover, 78% of youngsters aged from 18 to 24 use Instagram. And it doesn’t stop here, 37% of people over 65 year use social media as well.
When you sign up to social media platforms, you get access to all these clients. Sharing your blog posts, products, services, and other links to social media channels can get you a lot of traffic. Ultimately, you can convert these visitors into your clients.
Social Media Marketing Decreases Marketing Costs
Concentrating your marketing strategy on internet listing sites – as well as passing out branded marketing collateral – takes a lot of manpower. It can drain your budget.
However, with social media, 84% of marketers found as little as six hours of effort per week was sufficient in order to generate increased traffic.
Although Facebook is becoming a “pay to play” platform, both Facebook and Twitter ads are relatively cheap. Social media is the easiest way to generate leads and at a fraction of the cost of outbound marketing.
Social Media Advertisement Is More Rewarding Thanks Traditional Advertising
Social media sites (such as Facebook) give you the ability to target a group of people with particular interests, such as those looking for sports betting offers. Furthermore, you can choose their age, education, behaviour or – alternatively – industry.
Using a video creator, you can make brilliant videos targeting your audience. Moreover, you can retarget your ads as well.