FAQ
1. Do I need a dynamic website?
If you need a website where the content is not likely to need frequent updates, then a static site may suit your needs. Small brochure sites - essentially a little basic information about your business and your contact details, are well suited to a static site. Businesses with relatively few products that don't change often could be served reasonably well with static sites.
Businesses with large numbers of products, or product lists that are often changed/updated will be better served by a dynamic site that can be edited, either by yourself through a special administration page, or by myself if you prefer.
Databases allow us to store the product details separately from the page design, allowing content to be quickly and easily changed. Product information can then be drawn from the database on-demand to create a fresh, and up to date page for your visitors. Online order forms / news / review pages can simplify the purchase for your customers, allow you to promote new products or services, gain trust through customer feedback and also present a fresh, modern impression. Although the cost of a dynamic website is higher, they are quite simply the more versatile choice.
If you have any questions or would like to discuss a project (no obligation) feel free to contact me using the Contact page in the menu bar.
2. What about Search Engine Optimisation (SEO)?
SEO is the process of optimising the structure and content of a website to attain good rankings in the major search engines, with the aim of driving traffic to your site. However, traffic in itself should not be the primary goal. The goal of SEO should be to bring in additional targetted traffic, which is relevant to your content, and more likely to result in enquiries and sales.
The best time to think about search engine optimisation is when the website is being first designed. In this way, the designer can design the site to be inherently search engine friendly, and with appropriate content for the search terms you are targeting.
